{"id":1501,"date":"2024-01-10T14:02:31","date_gmt":"2024-01-10T14:02:31","guid":{"rendered":"https:\/\/social-media24.pl\/kampanie-hasztagowe-i-sposoby-ich-wykorzystania\/"},"modified":"2024-10-27T18:55:29","modified_gmt":"2024-10-27T18:55:29","slug":"kampanie-hasztagowe-i-sposoby-ich-wykorzystania","status":"publish","type":"post","link":"https:\/\/social-media24.pl\/de\/hashtag-kampagnen-und-wie-man-sie-nutzt\/","title":{"rendered":"Hashtag-Kampagnen und wie man sie nutzt"},"content":{"rendered":"<p>Co czyni dobry hashtag dla kampanii? <\/b><\/h2>\n<p><span>Hashtag powinien: <\/span><\/p>\n<ul>\n<li aria-level=\"1\"><span>wywo\u0142ywa\u0107 emocje u\u017cytkownika<\/span><\/li>\n<li aria-level=\"1\"><span>by\u0107 unikalny; oraz<\/span><\/li>\n<li aria-level=\"1\"><span>kr\u00f3tki i prosty (zazwyczaj nie wi\u0119cej ni\u017c dwa lub trzy s\u0142owa). <\/span><\/li>\n<\/ul>\n<p><span>Je\u015bli hashtag jest udany, marki mog\u0105 zwi\u0119kszy\u0107 sw\u00f3j zasi\u0119g wyk\u0142adniczo &#8211; bardziej ni\u017c regularne posty organiczne. <\/span><\/p>\n<p><span>Przyjrzyjmy si\u0119 pi\u0119ciu wysoce skutecznym kampaniom z hashtagiem w celu uzyskania inspiracji: <\/span><\/p>\n<p><picture class=\"alignnone wp-image-12644 size-large\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/social-media24.pl\/wp-content\/uploads\/2023\/01\/localimages\/What-makes-a-good-campaign-hashtag-1024x535.png.webp 1024w, https:\/\/social-media24.pl\/wp-content\/uploads\/2023\/01\/localimages\/What-makes-a-good-campaign-hashtag-300x157.png.webp 300w, https:\/\/social-media24.pl\/wp-content\/uploads\/2023\/01\/localimages\/What-makes-a-good-campaign-hashtag-768x401.png.webp 768w, https:\/\/social-media24.pl\/wp-content\/uploads\/2023\/01\/localimages\/What-makes-a-good-campaign-hashtag.png.webp 1026w\"  data-lazy-sizes=\"(max-width: 1024px) 100vw, 1024px\"><\/source><img fetchpriority=\"high\" title=\"\" src='data:image\/svg+xml,%3Csvg%20xmlns='http:><\/picture><noscript><picture class=\"alignnone wp-image-12644 size-large\"><source type=\"image\/webp\"  ><\/source><img title=\"\" src='https:\/\/social-media24.pl\/wp-content\/uploads\/2023\/01\/localimages\/What-makes-a-good-campaign-hashtag-1024x535.png' alt=\"Hashtag-Kampagnen und wie man sie nutzt\" width=\"1024\" height=\"535\"  ><\/picture><\/noscript><\/p>\n<p><b>1. #ShareACoke &#8211; Coca-Cola<br \/><\/b><span>CocaCola Australia<\/span><span> wprowadzi\u0142a #<\/span><i><span>ShareACoke <\/span><\/i><span>w 2011 roku. By\u0142oby niedopowiedzeniem powiedzie\u0107, \u017ce kampania przynios\u0142a dobre rezultaty. <\/span><span>Sze\u015b\u0107 miesi\u0119cy po pocz\u0105tkowej premierze kampanii<\/span><span>, CocaCola uzyska\u0142a 330 milion\u00f3w wy\u015bwietle\u0144 na Twitterze, 170 000 tweet\u00f3w od 160 000 fan\u00f3w i 2 na 5 Australijczyk\u00f3w kupi\u0142o opakowanie &#8222;Share a Coke&#8221;. C\u00f3\u017c za osza\u0142amiaj\u0105cy <\/span><span>Kapitalrendite<\/span><span>!<\/span><\/p>\n<p><b>2. #LikeAGirl &#8211; Always<br \/><\/b><span>P&#038;G&#8217;s<\/span> <span>Always<\/span><span>, marka produkt\u00f3w do piel\u0119gnacji kobiet, <\/span><span>wdro\u017cy\u0142a <\/span><i><span>#LikeAGirl<\/span><\/i><span> w 2014 roku. Marka opublikowa\u0142a wideo na temat pi\u0119tna p\u0142ci, kt\u00f3re zdoby\u0142o 90 milion\u00f3w+ wy\u015bwietle\u0144 i by\u0142o <\/span><span>numerem dwa w\u015br\u00f3d virali globalnie<\/span><span>. Dzi\u0119ki temu, \u017ce widzowie ca\u0142ym sercem przyj\u0119li antystygmatyczne przes\u0142anie na skal\u0119 globaln\u0105, <\/span><i><span>#LikeAGirl<\/span><\/i><span> zdoby\u0142 tytu\u0142 &#8222;Best of Show&#8221; na <\/span><span>2015 Marketing Awards Gala<\/span><span>.<\/span><b><\/b><\/p>\n<p><b>3. #WorthSaying &#8211; L&#8217;Oreal Paris<br \/><\/b><span>Urodowy gigant <\/span><span>L&#8217;Oreal Paris<\/span><span>, zdecydowa\u0142, \u017ce kobiece usta powinny by\u0107 &#8222;odwa\u017cne na wi\u0119cej ni\u017c jeden spos\u00f3b&#8221;, kiedy wprowadzi\u0142 <\/span><i><span>#WorthSaying <\/span><\/i><span>w 2016 roku. Kampania ta zach\u0119ca\u0142a kobiety na ca\u0142ym \u015bwiecie do dzielenia si\u0119 tym, co jest dla nich wa\u017cne. Kampani\u0119 wspar\u0142y takie gwiazdy jak Blake Lively i Jennifer Lopez. Zainspirowa\u0142a ona kobiety na ca\u0142ym \u015bwiecie do wzi\u0119cia udzia\u0142u w akcji. Okaza\u0142o si\u0119 to bardzo skuteczne &#8211; kosmetyczny gigant od\u015bwie\u017cy\u0142 kampani\u0119 w 2018 roku.<\/span><b><\/b><\/p>\n<p><b>4. #ShareYourEars &#8211; Disney i Make-A-Wish<br \/><\/b><span>Disney<\/span><span> i <\/span><span>Fundacja Make-A-Wish<\/span><span> wsp\u00f3\u0142pracowa\u0142y, aby uruchomi\u0107 <\/span><i><span>#ShareYourEars <\/span><\/i><span>w 2018 roku. Disney zaprosi\u0142 swoich widz\u00f3w do podzielenia si\u0119 zdj\u0119ciami siebie, nosz\u0105cych uszy Myszki Miki z <\/span><i><span>#ShareYourEars<\/span><\/i><span> na Twitterze. Disney przekaza\u0142 5 dolar\u00f3w za ka\u017cdy post. Kampania natychmiast rozesz\u0142a si\u0119 wirusowo, a kampania zebra\u0142a ponad 1 milion dolar\u00f3w.<\/span><b><\/b><\/p>\n<p><b>4. #LetsDoLunch &#8211; Domino&#8217;s Pizza<br \/><\/b><span>W 2012 roku <\/span><span>Domino&#8217;s<\/span><span> UK wprowadzi\u0142 <\/span><i><span>#LetsDoLunch<\/span><\/i><span>. Koszt pizzy pepperoni by\u0142 obni\u017cany za ka\u017cdy tweet, w kt\u00f3rym u\u017cyto hashtagu. Okaza\u0142o si\u0119 to ogromnym sukcesem. To by\u0142 ogromny sukces. <\/span><\/p>\n<p><span>Po fali tweet\u00f3w, koszt pizzy pepperoni spad\u0142 z 15. 99 do 7. 74 funt\u00f3w. Obni\u017cona cena obowi\u0105zywa\u0142a tylko przez jeden dzie\u0144. Dominos by\u0142 w stanie zwi\u0119kszy\u0107 sprzeda\u017c i popularno\u015b\u0107 dzi\u0119ki zastosowaniu tej kampanii przez kr\u00f3tki czas. <\/span><\/p>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>Was macht einen guten Hashtag f\u00fcr eine Kampagne aus? Ein Hashtag sollte: Emotionen bei den Nutzern hervorrufen, einzigartig sein und kurz und einfach sein (normalerweise nicht mehr als zwei oder drei W\u00f6rter). Wenn ein Hashtag erfolgreich ist, k\u00f6nnen Marken ihre Reichweite exponentiell erh\u00f6hen - st\u00e4rker als bei normalen organischen Posts. Werfen wir einen Blick auf f\u00fcnf hocheffektive Hashtag-Kampagnen zur Inspiration:<\/p>","protected":false},"author":1,"featured_media":1503,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-1501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram"],"taxonomy_info":{"category":[{"value":17,"label":"Instagram"}]},"featured_image_src_large":["https:\/\/social-media24.pl\/wp-content\/uploads\/2023\/01\/1501-Hashtag-campaigns-are-essential-for-user-engagement-blogheader-1024x535.png",1024,535,true],"author_info":{"display_name":"social","author_link":"https:\/\/social-media24.pl\/de\/author\/social\/"},"comment_info":0,"category_info":[{"term_id":17,"name":"Instagram","slug":"instagram","term_group":0,"term_taxonomy_id":17,"taxonomy":"category","description":"Zoptymalizuj sw\u00f3j profil na Instagramie dzi\u0119ki odpowiednim metrykom. 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