4 ingredients of effective subheadings (5 examples + free tool)

For blog posts, especially long content, it is important to divide the text into easily digestible sections. This is where subheadings come in handy. Subheadings can be placed anywhere, but ideally they should appear every few paragraphs or even sentences. Cover your text for a minute. Read the document with only the headings visible. What is the main idea? Does each subheading cover the paragraph underneath? Effective subheadings help readers clarify concepts. And as we all know, content is the heart and soul of any brand. One of those AI content generators that helps save time is. Simplified. AI Simplified Assistant can create different types of text, including sub-headings. Here's everything you need to know about subheadings, how to create them, and some examples. So let's get to it!

What is a subtitle?

Subheads are smaller headlines that appear after the main headline. Their purpose is to convey more information about the topic discussed in the content. They can also be used to create subsections and divide the content of the post in a more digestible way.

A subtitle can also be defined as an additional headline that supplements the main headline with further information. Moreover, the purpose of subheadings is to attract attention. This is the reason why they are written in a larger font than the rest of the post content. As an example, check out one of our blog posts: How to upload custom fonts? It has several sub-headings that give the reader a clear overview of what each section will be about.

The image below shows a visual example of what this looks like:

Subheadings are an important part of writing and are often used in newspapers, academic articles, essays, blog posts, magazines and more. They make content easier to review and create anticipation in readers for what's to come!

Examples

In this section of the blog, we will present two ways to use subheadings in content:

1. a subheading that provides more information about the main headline

Here we see that the subtitle appears right after the main headline. What it does is provide a broader context for what is to come in the article, which is the government's argument for creating the Department of the Future. While the main headline gets straight to the point, the power of this subheadline is that it piques the reader's interest. We now want to know what it means for politics to look at the future from a long-term perspective.

2. using subheadings to create different subsections

Having different sub-headings is a traditional way to organize blogs and make them clearer for readers. By using several different sub-headings, you can easily break down all the information into smaller bits that are more user-friendly. In this way, you can create easy-to-read sales texts, marketing, and even longer passages that take longer to read.

4 components of effective subtitles

1. formulation

Choose carefully, because the subtitle should not be too long, which means you have to choose the right words to fit. To do this well, you need to know your audience and what they respond to. For example, if you are targeting young people with your ads, try to have short, gnarly sub-headings that will catch their attention. For example, Discord is one example whose subheadings tell you everything you need to know in a compelling way that promises something to the user.

2. length

As mentioned above, a subtitle should not take too long to read. A good sub-headline is quick to read, but also contains enough information for the user to read more. Going back to our previous example, Discord's subtitle is much longer, although it is worded flawlessly. Chances are that the user will abandon it halfway through and miss useful information.

3. amount of information

Remember not to provide too much information in subheadings, as your main goal is to get the reader to click on the call to action below, so tease and arouse curiosity. The subtitle must make it easy for users to find the section of the post that will provide them with the information they are looking for, and allow search robots to scroll through the article.

4. amount of persuasion

You need to use the subtitle for its intended purpose. Try to clearly communicate what the reader will learn in your body. It must convince the reader that the information he finds after the subtitle will be worth his time.

A subtitle that does not fulfill at least one of the four main elements is more likely to go unnoticed. So try to include as many of them as possible to achieve your goal.

5 sample brands of catchy subheadings

1. simplified

Simplified ensures that all four elements are included, and this is the reason why its subtitle works. In fact, Simplified stays true to its name because its subtitle is a clear example of simplicity, good wording and length.

2. apple

Apple does a great job when it comes to subtitles. They are short and catchy because their products are obvious, so they aim high with a compelling approach. Besides, a subtitle that rhymes can't be ignored for its gruffness.

3. chrome

With the subtitle, Chrome takes a benefit-oriented approach, explaining how the user can use the software. This subtitle works because it tells the user that they will experience security and speed that are unmatched by any other browser.

4. Samsung

Samsung's subtitle encourages the user to browse and learn about the "latest offers." In addition, they rely on persuasion and wording to achieve the desired effect. In this way, Samsung's subtitles are concise and highlight the products they offer.

5. gitHub

The GitHub subtitle is a bit longer than usual. However, it works perfectly because it gives an overview of what the platform does and lists everything you can do with it.

How to use the (free) AI captioning tool in Simplified?

Now that you know the basics of the subtitle and its four components, let's see how you can use one of Simplified's features for sales text, marketing text or whatever your brand may need.

Example 1: Created with the AI subtitle writing tool

Company name: Greenhouse

About the brand: Greenhouse sells succulents and small table plants. We will add a greener touch to your home.

Example 2: Created with the AI subheading writing tool

Company name: Boho bird

About the brand: We sell block-printed cotton fabric from Jaipur, India. Hand-dyed, sustainable and 100% ethical.

Example 3: Created with the AI subheading writing tool

Company Name: Work Party

About the brand: We are a marketing agency based in Toronto, Canada. We offer all digital media solutions. Build your brand from the ground up or scale it with our winning strategies.

Application

Now you have all the knowledge you need about coming up with good mid-headlines and using simplified ones subtitle generator. All that's left to do is register with Simplified. Did you know that it's completely free and you can use all its features to improve your company's branding and marketing? Not only is it user-friendly, but it has a Academy this answers all your questions.