From Lead to Sale: Maximizing the Value of Lead Intelligence
From Lead to Sale: Maximizing the Value of Lead Intelligence Generating leads is the first step in the sales cycle. However, turning them into sales is a whole different ballgame. In order for sales reps to successfully complete a transaction, they need to understand the potential customer's problems, requirements and expectations. This is where lead intelligence comes into play. In this article, we will discuss how maximizing value...