Measuring social media campaigns in 5 easy steps

Measuring social media campaigns in 5 easy steps

Social Media Measurement may not be the most glamorous part of a social-media manager's job, but it can make a big difference in social media results.

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If your social media campaign measurement shows that the numbers are in your favor, congratulations! There is always room for improvement when creating social media marketing campaigns.

If you are not getting the results you want from your social media campaigns, you may be able to analyze past campaigns and get a better idea of how to measure success in the future.

1. set your social media goals
2. choose the right social media measurement tool



4. benchmarking: see how your campaigns stack up
5. create social media performance reports

The main goal of this course is to learn how old campaign reports social media can be used to measure social media success over time, and how to find the right answers before launching new social media campaigns.

Planning and scheduling are key elements of a successful social media campaign. Every social media measurement should start with one. You need to establish certain social goals at the outset, and then choose social media marketing metrics that align with those social goals.

Avoid ambiguity. Set the right expectations and define the purpose of your social media campaign.

No matter what your social goal is, whether you're trying to increase brand awareness, boost sales, attract more viewers or increase engagement, it's important to establish your social goal from the very beginning.

Previous social media campaigns can help you determine which goals have been achieved in previous campaigns and which need more effort.

No one is born an expert at measuring the success of social media campaigns. That's why you need a set of social media analytics tools to help you track the performance of your brand's social media campaigns. You need to do your research to determine which tools are best for you, what information will help optimize your social marketing efforts and campaigns, and which tools will make social media measurement easier.

While you can start with a little analysis of the native social platform, it's important to remember that the more information you have about your social media performance and how you can improve it, the more successful your business will be.

This will be reflected in public sentiment about your brand, as well as in your ROI. It is critical to choose the right social measurement tool for your social media measurement strategy.

3. identify the KPIs you will use to measure

It is important to establish KPIs for social media. However, some KPIs are more valuable than others.

Engagement and reach, evolution of followers, growth in numbers and evolution of fans are the main social media metrics to measure. Having quick access to all these social media marketing KPIs across all platforms is a time saver.

You can get data directly from native analytics without having to dig too deep, or you can use a social measurement tool like Socialinsider to get a more detailed view of your social media performance.

Here are some important metrics to consider when doing social media campaign measurement.

Is it losing or gaining followers on a particular social media platform or all of them?

When measuring a social media campaign, it is important to use an analytical approach. You should pay attention to how people respond to your actions, at what time they are most active and when they lost the most. Then consider the activities (posts and ads, social campaigns, etc.) that helped you gain the most followers.

The number of a page's fans or followers is a good indicator of how far you are going. It shows how many people have been convinced to follow your page because of your social media campaigns.

When you are doing media measurement, go to your profile or page, go to Insights, Analytics, or Audience, Depending on the social media platform you want to check out, and you'll bump into some detailed data that will give you a picture of your fans who come from organic and paid sources, as well as fans who haven't liked your page.

Alternatively, you can use tools like Socialinsider to get a detailed picture of your site's evolution.

When doing your social media measurement you way want to take a llot at your follower's growth. Here's how it is displayed in the Socialinsider dashboard.

The main concern of any social media specialist during the creating a content calendar, the overall social strategy or social measurement is the engagement rate or number of posts.

Getting more traffic and engagement is the main bottleneck for 55% respondents, according to our social media bottleneck survey.

Most brands work hard to create the best social media content. This includes adjusting the length of captions, adding hashtags and emojis, and focusing on the messages they send through social media posts. To keep up with these adjustments, they need to constantly monitor engagement metrics.

Here's an example of some engagement metrics you can check with Socialinsider.

Any native analytics tool will display this metric in the "posts" or "tweets" section. This means you will have to switch between native apps. Third-party analytics apps can gather all the information you need and find the fastest way to present it in the simplest way.

It's safe to say, engagement is the absolute judge of the strength of your social media posts, so having this information available at all times after you hit the button is key, especially if you're interested in comparing this metric across multiple campaigns.

Often, looking at the most popular social media posts can help you find the answers you are looking for in measuring activity and identifying areas for improvement.

Here is how the best performing social media posts are displayed in Socialinsider.

Your most successful posts should inspire your next social media content.

They help you determine whether your audience prefers images or videos, set hashtags and determine which elements in your captions are most appealing. All analytical tools highlight your best posts overall.

Third-party apps allow you to filter posts by campaign and engagement. This way you don't have to browse through archives.

Social media reach, which reveals how many people have seen your post, is the third most important metric used by social media specialists, according to the same study.

This metric is essential for measuring and evaluating your campaigns. To see how effective your social media campaigns have been, you can track the daily reach of your posts over the timeframe of your campaigns, as well as the average reach over the entire campaign period.

Reach metrics are important to be considered when doing measuring your social media success.

Looking for viral posts or hashtags to share your cooking ideas?

Here are the impressions.

Impressions is a social metric that shows how many times a piece of content has been viewed, whether it has been clicked on or not. When you monitor your social media, if you see a high number for this social metric it means you have loyal and engaged fans who are interested enough in your content to view it repeatedly.

When you do your social media campaign measurement make sure to keep an eye on the impressions metrics.

4. benchmarking: how did your campaign perform


After reviewing your previous efforts, now is the time to look at what your competitors have done on social media. This is an important step to take when measuring social media.

Benchmarking is a great way to understand how you stack up to your competitors on social media, and point out what they can do better. You'll see how many posts your competitors have made over a given period of time. However, you can also compare engagement, fan growth and engagement per post.

Here is low the Instagram competitor analysis looks for leading brands in the luxury fashion.

The final step in measuring social media marketing success is creating social media performance reports.

A social media analytics tool can be used to measure social media success. Reports can be created for all data.

Socialinsider, for example, allows you to create a social media marketing report to help you gather data from all the social media platforms you use: Facebook, Instagram, Twitter, YouTube, LinkedIn and TikTok And check how you fared. This information will give you a clear picture and allow you to see if your social networking efforts are paying off.

In the long run, social media reports will help you draw conclusions about how well your posts on all social media platforms mesh, as well as which platform best serves your KPIs.

This will help you decide where to invest more, where to cut the budget, and where to increase your efforts.

You can effortlessly download branded social media metrics reports for your campaigns across all platforms from the "Brands" feature, which can help with reporting to clients or supervisors.

Final thoughts

Measuring social media is a great way to continuously learn from the past and improve future social media strategies.

Reports on past social campaigns will help you plan future social media campaigns better than any instinct. They are extremely useful!

But we all know that it's always harder said than done. Long-term measurement of social campaigns can be difficult and time-consuming.

Fortunately, with a few tips and some dedicated social measurement tools, you'll find that the task is easier than you expect.

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