TikTok Trends that marketers should try in 2023

TikTok Trends that marketers should try in 2023

These days, TikTok is the newest, coolest kid around.

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Its edgy vibe has taken the social media landscape by storm and won over digital natives Gen Z and Millennials in no time.

Even though in its early days, it may have seemed just a passing trend, it is now clear that TikTok is here to stay, and for the long term.

Seeing its growing popularity, more and more brands seem to be taking up the challenge of experimenting with new waters and starting to create a presence on the TikTok.

And so we wonder, where is TikTok marketing headed? What are those TikTok trends that will clearly distinguish the winners from the not so successful brands on TikTok in 2023?

Let's find out!

TikTok trends for 2023

1. Stitch and Duets are on an upward wave
2. live sessions are gaining in popularity
3. brands will experiment more with TikTok ads
4. authenticity is key
5. how to accelerate TikTok trend discovery

1. Stitch and Duets are on an upward wave

If you haven't had a chance to play with TikTok so far, you should know, the platform offers endless opportunities to show your creative side.

You can take inspiration from existing content on the platform and turn it into new content with a twist.

With the platform's fun and innovative features, when it comes to creativity, the sky is the limit.

One of the most trending TikToks you'll see by scrolling through your TikTok channel a bit will be Stitch and TikTok Duets.

Now there's no need to freak out if you haven't heard these names before. But you may be surprised to discover that you already know these new forms of video content.

Chances are pretty high that one or two of them will pop up in your TikTok feed the next time you open the app.

Created in the classic TikTok trademark, they are quite easy to recognize.

TikTok Stitch is a feature that allows users to take a short snippet of other people's videos and incorporate it into their own TikTok videos.


Now Introducing: STITCH! Create the best collaborations with your favorite artists 🎬

♬ original audio - TikTok

Of course, TikTok's Stitch feature does not randomly select videos for other users to include in their own content.

The Stitch function can be turned on or off and toggled as desired for each video uploaded. This is one smart way that TikTok has developed to help users gain more exposure.

"Stitch is a way of reinterpreting and adding to another user's content, building on their story.

Each video made with Stitch assigns the original creator in the caption of the new video, and the caption attribute links directly to the original, cropped video." - TikTok Company

TikTok duos, on the other hand - while similar - are not quite the same thing.

This tool also allows you to use other people's TikTok videos, but in a different format. In the TikTok duo, you can place your own video next to the original one, with both playing at the same time.

Using this split-screen format, it looks like people can respond to the video TikTok with its own content - which they can share on their own TikTok profile.

@charlidamelio #duet with @charlidamelio ♬ original audio - ✨Galaxy_Melodies✨

"Duos allow the creation of new and unique content in collaboration with creators across the platform.

The new layouts open the door to all kinds of creativity. Whether side-by-side or top-down, users can find new ways to interact with videos and reinvent existing content from across TikTok." - TikTok Company

After covering all the informative aspects of these new TikTok features, it's time to see why they are placed among the upcoming hot TikTok trends for 2023.

Let's see...did you know that 43% engaged TikTok users have uploaded a "Duet" video so far?

Did you expect it?

As you can imagine, TikTok features such as Stitches and Duets are among TikTok's most popular trends thanks to their ability to boost a company's brand awareness to extraordinary levels.

Each video created in the challenge conveys authority to the initial creator, which can mean tremendous exposure.

And, of course, brand awareness is not the only benefit that brands can gain by adapting to the latest TikTok trends and starting to experiment with these features.

Just look at the commitment Puma has generated with one Stitch TikTok.

@puma 🚨BAKERS, ARTISTS, & BARISTAS🚨 Can you recreate the PUMA logo like @1leogonzalez ♬ TWINS - Kaygon

Reach and engagement are also the two main goals that social media managers usually fight for.

Therefore, jumping on board and making good use of these viral TikTok trends could be the golden ticket for some companies in 2023.

2. live sessions are gaining in popularity

Video content is the future of social media marketing. There is no doubt about it.

And it's not just regular movies that have now become massively popular, but also live videos.

According to our study of Facebook videos, consumption of live video content has doubled over the past year, which has likely happened across all social media platforms that facilitate video content.

TikTok also stressed the importance of live sessions to maintain engagement users on social networks. First, by introducing the "Live" function and button in the platform itself, and second, by coming up with many new and ingenious ways for platform developers to use live videos.

This is a display of where the TikTok live feature is placed inside the platform.

To highlight TikTok's latest video trends, it should also be mentioned that the company itself said that "the number of people going live and the number of people watching live videos has doubled over the past year," according to TechCrunch.

After seeing the many changes and plans for the future that the platform has prepared, it is safe to say that TikTok is not afraid to experiment.

Judging by TikTok's current trends, it can be said that the platform has taken video content to a whole new level.

Drawing inspiration from the breakthroughs that all other social media platforms have had in the past and all the innovative features they have released, TikTok seems determined to bring them all together under one roof.

Here is the announcement tiktok posted on Twitter about introducing new live features that are likely to become the hottest TikTok trends.

Among TikTok's recent trends is the introduction and consumption of live TikTok events.

Designed along the lines of Facebook events - TikTok creators can schedule an event for which account followers will receive a notification and reminder when the live event is scheduled to begin.

The visibility of this new feature is also enhanced by other possible promotional activities.

Creators can also share the event via in-app messaging or promote it with a TikTok video using a live countdown sticker.

And if you happened to think that's all of TikTok's new features, think again.

Among TikTok's latest trends, it is also co-hosting live videos.

A good indicator that live videos are among the most popular trends on TikTok is the future expansion of this latest feature.

Co-hosted live videos were initially designed to support only one co-host, and soon after its implementation, TikTok began considering testing going live with multiple hosts.

3. brands will experiment more with TikTok ads

To underscore how big TikTok has become these days, we'll just state that in 2021, TikTok ranked above Google and Facebook as the most visited domains on the Internet, as discovered by the team at Cloudflare.

In addition, TikTok is expected to become the third largest social network in the world, according to Insider Intelligence.

So, in a few words, TikTok has become a giant on the social media scene, with marketing potential that is difficult to match with any other platform or PR tactic.

To get an idea of how huge its potential is, check this out: DataReportal notes that TikTok ads have an advertising reach of 11.8% of the world's population aged 18 or older (which translates to more than 945 million people, by the way).

With a rapidly growing user base, TikTok is most helpful in reaching certain audiences, such as Millennials and Gen Z.

As our recent study related to Christmas marketing campaigns showed, TikTok is preparing to steal Instagram's crown as the most engaging social media platform.

Most engaging social media platform in terms of Christmas campaigns.

Now just imagine the brand exposure and the potential to gain engagement if TikTok ads come into play.

Next order of business - why do TikTok ads?

I'm glad you asked.

The primary benefit of TikTok ads is that they extend the reach of your videos.

And with high levels of engagement, with TikTok ads, you can get a pretty good chance to increase traffic to your site and generate more leads.

How amazing is that?

By having unique formats and targeting options, TikTok ads can get active brands on social media and impressive growth.

With all that said, is there any reason to doubt that TikTok ads are among the top trends on TikTok in 2023?

Frankly, I don't think so.

4. authenticity is key

Okay, so we've already established how much benefit brands can get from having a presence on TikTok these days.

But despite this, if we look around, we can see that, at least for now - TikTok remains a platform hugely populated by creators.

And many brands seem somehow reluctant to spread their wings and create an account on TikTok - especially one where you can be active.

That's because authenticity is key on TikTok.

Video content is itself a type of content that requires more authenticity than any other.

And with the many features the platform enables, TikTok has taken on a challenge so big that no other social media platform can beat it - that is, connecting with audiences on a different level.

As Melissa Francois - global social media manager at Zoom - told us in an interview with the Insider Insights podcast, the brand's most important challenge for 2021 was launching an account on TikTok.

So, even if it's more of a general strategy than a specific tactic, authenticity certainly holds a special place among the top trends on TikTok.

How to accelerate trend discovery on TikTok

Even though in the early days TikTok may have seemed like just a passing trend, today it is clear that this platform is here to stay, and for the long term.

It's easy to say that TikTok is an extremely dynamic platform, where trends come and go all the time. But just because they're fleeting, that doesn't mean there's no way to keep up with them. In fact, there are many ways to discover and keep up with new TikTok trends as they emerge and join them while they're hot.

This matters because, according to YellowHead, "incorporating TikTok trends into marketing shows that the brand understands what resonates with its audience, allowing it to show its human side and interact with its audience on a peer level."

So let's explore some easy ways to find TikTok trends:

Hashtags are, in a sense, a staple for discovering trends on TikTok. They are a great way to recognize your surroundings, identify popular trends and jump on them to increase your brand's visibility.

Another clever way to find the latest TikTok trends is to research viral sounds on TikTok (which are sometimes associated with a specific TikTok challenge). Popular songs on this app spread like wildfire, and present a great opportunity for you to expand your reach and grow your audience.

  • TikTok trend discovery tool

Housed in the TikTok Creative Center, this tool allows you to find new trends by exploring trending TikTok hashtags, songs, creators and videos.

Final thoughts

Now that you're fully caught up on the latest TikTok trends, all you have to do is start creating.

Begin this TikTok journey by first researching and testing the platform, and then analyzing your competitors - are they also on TikTok? If so, what are they posting?

Gain a competitive edge by following popular trends on TikTok and developing creative strategies to implement them!

PS: Do you think there are other top trends on TikTok that we should take note of? Give us a pin!

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