Why you shouldn't buy a mailing list in email marketing

Why not buy an email marketing mailing list?

Nowadays, email marketing has become one of the most important tools in digital marketing. It is a way to effectively communicate with customers, giving them promotions and news information. One of the challenges marketers face is acquiring databases. Many companies are looking for easy ways to acquire mailing lists. Unfortunately, buying such lists can not only harm the company, but also put it at risk.

Purchased mailing lists are not targeted

When buying mailing lists, we can never be sure that they will reach the right recipients. Often such lists contain addresses that do not fold at all and belong to people who are in no way related to our business. Purchased mailing lists may also contain addresses that are not correct or outdated. All this translates into poor quality of our communication and a poor result of the advertising campaign.

Buying a mailing list can violate users' privacy

According to the law, communication with e-mail users is only possible if they have agreed to receive information from our company. By purchasing a mailing list, we do not have the guaranteed consent of these people to send our emails, and this means that we are violating their privacy. Such action may result in our company being reported to the data protection authorities (RODO) and incurring financial penalties.

Buying a mailing list doesn't build customer relationships

Building customer relationships is one of the key elements in marketing. When we buy a mailing list, we have no way of knowing our audience, their needs and expectations. Without this knowledge, it's hard to generate interest and engagement in our content. Successful email marketing is about reaching the right audience, not sabotaging and spamming.

Buying a mailing list doesn't allow you to analyze the results

Analyzing campaign results is one of the key elements in digital marketing. It allows us to draw conclusions, improve our strategy and achieve a better result in the next campaign. When we buy mailing lists, we don't have the ability to accurately analyze the results. We don't know who has opened and read our messages, which means we lack the data we need to improve our strategy.

Acquiring the database organically gives better results

Although it takes time and effort to acquire a database organically, it gives better results. By acquiring the database ourselves, we have control over the quality of the email addresses we have in our system. Moreover, we can acquire a base of people who are interested in our business and are willing to read our content. Acquiring the database organically also allows us to build customer relationships and analyze the results of our campaign.

Summary

Buying mailing lists is dangerous for our business, leads to violations of user privacy and can lead to criminal penalties. Instead of buying lists, it is advisable to focus on acquiring the database from organic sources. This will allow us to build customer relationships, achieve better campaign results and protect our company from unnecessary trouble.

Frequently asked questions

1. why do we need a database in email marketing?
An email marketing database is needed to have a list of recipients who have agreed to receive information from us on a given topic.

2 Why is it dangerous to buy mailing lists?
Buying mailing lists is dangerous because it can violate users' privacy, fails to build customer relationships and leads to low-quality communication.

3. What are other ways to acquire a database in email marketing?
Other ways to acquire a database are newsletter subscriptions, contests, lead magnets, affiliate programs, etc.

4. can we always effectively reach our audience with a database?
Having a database does not always guarantee effective outreach. That's why it's important to take care of the quality of communication and build a relationship with the customer.