{"id":1501,"date":"2024-01-10T14:02:31","date_gmt":"2024-01-10T14:02:31","guid":{"rendered":"https:\/\/social-media24.pl\/kampanie-hasztagowe-i-sposoby-ich-wykorzystania\/"},"modified":"2024-10-27T18:55:29","modified_gmt":"2024-10-27T18:55:29","slug":"kampanie-hasztagowe-i-sposoby-ich-wykorzystania","status":"publish","type":"post","link":"https:\/\/social-media24.pl\/es\/kampanie-hasztagowe-i-sposoby-ich-wykorzystania\/","title":{"rendered":"Campa\u00f1as de hashtags y c\u00f3mo utilizarlos"},"content":{"rendered":"<p>Co czyni dobry hashtag dla kampanii? <\/b><\/h2>\n<p><span>Hashtag powinien: <\/span><\/p>\n<ul>\n<li aria-level=\"1\"><span>wywo\u0142ywa\u0107 emocje u\u017cytkownika<\/span><\/li>\n<li aria-level=\"1\"><span>by\u0107 unikalny; oraz<\/span><\/li>\n<li aria-level=\"1\"><span>kr\u00f3tki i prosty (zazwyczaj nie wi\u0119cej ni\u017c dwa lub trzy s\u0142owa). <\/span><\/li>\n<\/ul>\n<p><span>Je\u015bli hashtag jest udany, marki mog\u0105 zwi\u0119kszy\u0107 sw\u00f3j zasi\u0119g wyk\u0142adniczo &#8211; bardziej ni\u017c regularne posty organiczne. <\/span><\/p>\n<p><span>Przyjrzyjmy si\u0119 pi\u0119ciu wysoce skutecznym kampaniom z hashtagiem w celu uzyskania inspiracji: <\/span><\/p>\n<p><picture class=\"alignnone wp-image-12644 size-large\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/social-media24.pl\/wp-content\/uploads\/2023\/01\/localimages\/What-makes-a-good-campaign-hashtag-1024x535.png.webp 1024w, https:\/\/social-media24.pl\/wp-content\/uploads\/2023\/01\/localimages\/What-makes-a-good-campaign-hashtag-300x157.png.webp 300w, https:\/\/social-media24.pl\/wp-content\/uploads\/2023\/01\/localimages\/What-makes-a-good-campaign-hashtag-768x401.png.webp 768w, https:\/\/social-media24.pl\/wp-content\/uploads\/2023\/01\/localimages\/What-makes-a-good-campaign-hashtag.png.webp 1026w\"  data-lazy-sizes=\"(max-width: 1024px) 100vw, 1024px\"><\/source><img fetchpriority=\"high\" title=\"\" src='data:image\/svg+xml,%3Csvg%20xmlns='http:><\/picture><noscript><picture class=\"alignnone wp-image-12644 size-large\"><source type=\"image\/webp\"  ><\/source><img title=\"\" src='https:\/\/social-media24.pl\/wp-content\/uploads\/2023\/01\/localimages\/What-makes-a-good-campaign-hashtag-1024x535.png' alt=\"Campa\u00f1as de hashtags y c\u00f3mo utilizarlos\" width=\"1024\" height=\"535\"  ><\/picture><\/noscript><\/p>\n<p><b>1. #ShareACoke &#8211; Coca-Cola<br \/><\/b><span>CocaCola Australia<\/span><span> wprowadzi\u0142a #<\/span><i><span>ShareACoke <\/span><\/i><span>w 2011 roku. By\u0142oby niedopowiedzeniem powiedzie\u0107, \u017ce kampania przynios\u0142a dobre rezultaty. <\/span><span>Sze\u015b\u0107 miesi\u0119cy po pocz\u0105tkowej premierze kampanii<\/span><span>, CocaCola uzyska\u0142a 330 milion\u00f3w wy\u015bwietle\u0144 na Twitterze, 170 000 tweet\u00f3w od 160 000 fan\u00f3w i 2 na 5 Australijczyk\u00f3w kupi\u0142o opakowanie &#8222;Share a Coke&#8221;. C\u00f3\u017c za osza\u0142amiaj\u0105cy <\/span><span>zwrot z inwestycji<\/span><span>!<\/span><\/p>\n<p><b>2. #LikeAGirl &#8211; Always<br \/><\/b><span>P&#038;G&#8217;s<\/span> <span>Always<\/span><span>, marka produkt\u00f3w do piel\u0119gnacji kobiet, <\/span><span>wdro\u017cy\u0142a <\/span><i><span>#LikeAGirl<\/span><\/i><span> w 2014 roku. Marka opublikowa\u0142a wideo na temat pi\u0119tna p\u0142ci, kt\u00f3re zdoby\u0142o 90 milion\u00f3w+ wy\u015bwietle\u0144 i by\u0142o <\/span><span>numerem dwa w\u015br\u00f3d virali globalnie<\/span><span>. Dzi\u0119ki temu, \u017ce widzowie ca\u0142ym sercem przyj\u0119li antystygmatyczne przes\u0142anie na skal\u0119 globaln\u0105, <\/span><i><span>#LikeAGirl<\/span><\/i><span> zdoby\u0142 tytu\u0142 &#8222;Best of Show&#8221; na <\/span><span>2015 Marketing Awards Gala<\/span><span>.<\/span><b><\/b><\/p>\n<p><b>3. #WorthSaying &#8211; L&#8217;Oreal Paris<br \/><\/b><span>Urodowy gigant <\/span><span>L&#8217;Oreal Paris<\/span><span>, zdecydowa\u0142, \u017ce kobiece usta powinny by\u0107 &#8222;odwa\u017cne na wi\u0119cej ni\u017c jeden spos\u00f3b&#8221;, kiedy wprowadzi\u0142 <\/span><i><span>#WorthSaying <\/span><\/i><span>w 2016 roku. Kampania ta zach\u0119ca\u0142a kobiety na ca\u0142ym \u015bwiecie do dzielenia si\u0119 tym, co jest dla nich wa\u017cne. Kampani\u0119 wspar\u0142y takie gwiazdy jak Blake Lively i Jennifer Lopez. Zainspirowa\u0142a ona kobiety na ca\u0142ym \u015bwiecie do wzi\u0119cia udzia\u0142u w akcji. Okaza\u0142o si\u0119 to bardzo skuteczne &#8211; kosmetyczny gigant od\u015bwie\u017cy\u0142 kampani\u0119 w 2018 roku.<\/span><b><\/b><\/p>\n<p><b>4. #ShareYourEars &#8211; Disney i Make-A-Wish<br \/><\/b><span>Disney<\/span><span> i <\/span><span>Fundacja Make-A-Wish<\/span><span> wsp\u00f3\u0142pracowa\u0142y, aby uruchomi\u0107 <\/span><i><span>#ShareYourEars <\/span><\/i><span>w 2018 roku. Disney zaprosi\u0142 swoich widz\u00f3w do podzielenia si\u0119 zdj\u0119ciami siebie, nosz\u0105cych uszy Myszki Miki z <\/span><i><span>#ShareYourEars<\/span><\/i><span> na Twitterze. Disney przekaza\u0142 5 dolar\u00f3w za ka\u017cdy post. Kampania natychmiast rozesz\u0142a si\u0119 wirusowo, a kampania zebra\u0142a ponad 1 milion dolar\u00f3w.<\/span><b><\/b><\/p>\n<p><b>4. #LetsDoLunch &#8211; Domino&#8217;s Pizza<br \/><\/b><span>W 2012 roku <\/span><span>Domino&#8217;s<\/span><span> UK wprowadzi\u0142 <\/span><i><span>#LetsDoLunch<\/span><\/i><span>. Koszt pizzy pepperoni by\u0142 obni\u017cany za ka\u017cdy tweet, w kt\u00f3rym u\u017cyto hashtagu. Okaza\u0142o si\u0119 to ogromnym sukcesem. To by\u0142 ogromny sukces. <\/span><\/p>\n<p><span>Po fali tweet\u00f3w, koszt pizzy pepperoni spad\u0142 z 15. 99 do 7. 74 funt\u00f3w. Obni\u017cona cena obowi\u0105zywa\u0142a tylko przez jeden dzie\u0144. Dominos by\u0142 w stanie zwi\u0119kszy\u0107 sprzeda\u017c i popularno\u015b\u0107 dzi\u0119ki zastosowaniu tej kampanii przez kr\u00f3tki czas. <\/span><\/p>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>\u00bfC\u00f3mo debe ser un buen hashtag para una campa\u00f1a? Un hashtag debe evocar emociones en el usuario ser \u00fanico; y ser corto y sencillo (normalmente no m\u00e1s de dos o tres palabras). Si un hashtag tiene \u00e9xito, las marcas pueden aumentar su alcance exponencialmente, m\u00e1s que las publicaciones org\u00e1nicas normales. Echemos un vistazo a cinco campa\u00f1as de hashtags muy eficaces para inspirarnos:<\/p>","protected":false},"author":1,"featured_media":1503,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-1501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram"],"taxonomy_info":{"category":[{"value":17,"label":"Instagram"}]},"featured_image_src_large":["https:\/\/social-media24.pl\/wp-content\/uploads\/2023\/01\/1501-Hashtag-campaigns-are-essential-for-user-engagement-blogheader-1024x535.png",1024,535,true],"author_info":{"display_name":"social","author_link":"https:\/\/social-media24.pl\/es\/author\/social\/"},"comment_info":0,"category_info":[{"term_id":17,"name":"Instagram","slug":"instagram","term_group":0,"term_taxonomy_id":17,"taxonomy":"category","description":"Zoptymalizuj sw\u00f3j profil na Instagramie dzi\u0119ki odpowiednim metrykom. 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