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15 examples of amazing About Us pages (and a free generator)
A recent study by business.com found that more than 52% people visit a company's About Us page immediately after going to the homepage. Why is that? Perhaps for the same reason you are more likely to be interested in a novel your friend is reading when you learn that the author has the same alma mater. Or why you're more likely to root for a certain team or player when you discover that the star player has declared the same association or sorority.
A great "About Us" page contains as much information about a potential customer as it does about your company. Building a brand and establishing an identity is one word: connection.
Here are 17 examples of amazing "About Us" pages and a step-by-step guide on how to easily write your own page using Simplified's free generator.
Why write a page about us
It may seem unnecessary to add an "About Us" page to an already curated site. Potential customers don't need to know what your interests are or where you're from to buy your products or services, right? The Bad.
The "About Us" page serves three functions:
- Peaks of consumer interest
- Supports connection
- Inspires confidence
15 amazing pages about us
From large companies to small businesses, your about page shows your values as a brand and a person.
1. nike
Nike, a global brand worth billions of dollars, has more than just one About Us page. They use different sections to tell their story. Under the About Nike heading are the News, Careers, Investors, Purpose and Sustainability sections. Featuring videos from around the world and popular causes that affect millions, Nike's About Us page shows why it is such a powerful brand.
2. Coca-Cola
Another global brand that still understands the power of the About Us page is Coca-Cola. Coca-Cola's "About Us" or "Our Company" page depicts the nostalgia of its beginnings in the form of classic images and company photographs. The connection comes alive in the four subsections of Our Company.
Related: The evolution of brands: a case study of Coca-Cola
3. tree of doom
A viewer on their About Us page is immediately intrigued by a photo of seven seemingly different people and how they work together. A few paragraphs telling their story and what they have become is usually enough to get people interested, even rap, rock, punk and pop musicians turned business partners.
4.Graco
When people think of children, they automatically think of families. Graco capitalizes on this with bold letters and the bold message "Welcome to the Graco family." It seems like it wouldn't be very effective until you combine it with adorable pictures of children and families and read the clever and witty "Our Purpose" statement.
5. skinnyDipped
Once again, the brand is a genius at portraying family. Starting with a photo of the inspiration behind the brand and then telling you about his untimely death, your heart is already tugging. Then they pile on more pathos, telling you that it's a mother-daughter combination running it all for the health of the world. What's not to like? Who wouldn't at least try after that?
6. farmer's dog
The Farmer's Dog, a growing healthy dog food company, wastes no time. Two adorable puppies sit on a couch with the bold signature "For the love of dogs." The page then turns into a timeline of sorts as you head down to see their mission, history and where they are today. Only at the bottom of the page can you meet the people behind it all with a photo of the two founders loving on their dogs.
7. mailchimp
Mailchimp is a comprehensive marketing platform aimed at small businesses. Not surprisingly, their About Us page features people who appear to be happy millenials (50% millenials have started or are planning to start A business) photographing the breeze on the couch. Mailchimp creates an image that they care about you, their customers and the success of your business first and foremost.
8. magic spoon
Magic Spoon wastes no time providing hard facts about how their flakes compare to the competition. If you had any doubts about the healthiness of their cereal, this infographic should clear everything up. Graphs are effective tools in marketing and on the About Us page. Another tool is to include a realistic story about how you solved the problem.
Related: 5 examples of stunning landing page copy and how to create for free!
9. herb'neden
This small but growing company knows how to reach its audience. Including a video showing the natural process of soap making, followed by a list of their values and, of course, a photo of the family business, this company checks all the boxes to make their "About Us" stand out and connect with visitors.
10. Amnesty International
Only just over 50% of Google searches are in English, and that number is slowly declining. By including a horizontal menu that allows users to select language and images from various international locations, Amnesty International is already building a connection. On Amnesty International's "About Us" page, they not only say who they are - a global organization fighting for human rights and against injustice - they tell what they do, even providing a timeline.
The 11th Grand Cartel
What better way to show that you believe in the artist than by putting graphics and animations on your About Us page? In addition, a company for artists from artists knows that adding top-notch photos of the real employees behind it all is sure to make an impact.
12. Anthony and Irena
It may seem like an ordinary, routine About Us page, but when you move your mouse, the images on the screen move with it, creating a unique browsing experience. As you scroll down the page, the graphics seem to transform into a world of their own, while showing you that this graphic duo isn't just talk; according to their About Us page, they deliver innovative design ideas and extraordinary style.
13. yeti
Two simple photos and three simple paragraphs are all it takes to capture the great outdoors that Yeti hopes to provide with each refrigerator.
14. cheeky boss
"Hi!" and a few sentences about what it does and its value to you is all it takes to get consumers to buy your brand.
15. ka'chawa
Ka'chava has two sections: About Us, Our Story and Our Cause. Both use video, animated graphics and images to tell their story and mission, which is to save the planet by providing plant-based products and working with organizations such as the Rainforest Trust, which protects endangered species and the world's rainforests.
Related: Best examples of frequently asked questions pages and how to make your ownTool to help you write your own amazing site About Us
Keep in mind that a good About Us page will arouse consumer interest, strengthen the relationship and inspire trust, but often finding the right words is a difficult task.
Simplified's free AI generator will help you create an About Us page that is professional and inviting, and shows the viewer who you are as a company and as a person. Using the free "Company Biography" template, enter your company name and a brief description, and Simplified will tailor a custom message for your voice and brand.
Application
Consumers no longer simply want to buy your product or service; they want to know who you are. Knowing that you donate to certain charities that are close to their hearts, or knowing that your story began tragically and ended for a specific cause, are qualities that consumers look for in a company. An About Us page created with simplified artificial intelligence not only depicts your business model and company culture, but also presents your values and mission, so potential customers will feel a connection and trust your brand.
