5 tips on how to make a compelling YouTube channel trailer

When setting up a channel, some people wonder if the filming of the trailer is a good idea.

Well, we won't keep you in the dark: this is one of the the best Things you can do on YouTube! A channel trailer is a great way to convert everyday viewers into potential subscribers.

The more difficult question is, "How to make a YouTube channel trailer?" What's worth talking about and how do you prove it's worth subscribing to?

This article will explain all this and more.

But first, what is a channel trailer?

A trailer is a short video introduction to your channel. It helps new viewers understand your niche, the type of content you create, and what they will gain from subscribing. Best of all, viewers can focus on the presentation because trailers don't show ads.

How to make a YouTube channel trailer

Before you start filming, make sure you're creating the right kind of video. These five tips will help you create a quality trailer!

1. be brief

How long should a YouTube channel trailer be? Most experts agree on this 30-90 Seconds are long enough. During this period, you can explain the value of your content and encourage viewers to click the subscribe button.

It may sound counterintuitive, but try not to worry about "time" as in reaching a certain number of minutes. Just keep it short and concise. This happens naturally as you decide what you need to say and what you don't.

2. showcase your niche or expertise

Showcasing your niche is the fastest way to introduce your YouTube channel. Whether you're making videos about Minecraft, makeup, travel or something else, your trailer needs to show this one basic activity.

Nowadays, it's not enough to define your niche or expertise and stop there. Viewers want to see proof so they can trust you faster and know the value of your channel.

3. share your personal story

Do you want people to connect with your mission? Before you ask them to subscribe, explain why you have a channel. What motivates you to create content and what personal experiences made you decide to do so?

You don't have to answer these questions directly, but you can share a personal story that reveals a deeper purpose. How are you different from other creators? In what ways does your story set you apart?

4. tell the audience what it means to them

At this point you have spent some time talking about yourself. Now it's time to tell your viewers what they gain by subscribing to your channel and watching your videos. In other words, what does it give them?

If you are a real estate agent, perhaps you help people understand the true cost of a mortgage. If you are an entrepreneur, perhaps your value is teaching the art of creating low-cost start-ups.

No matter what you plan to do, be sure to announce it in your trailer!

5. ask viewers to hit the subscribe button

Now that you've shared the value of your channel, it's time to ask people to subscribe. This is likely to be your biggest call to action on YouTube, where you invite people into your community.

Making this request may seem strange at first, but some viewers need to hear it. They may have wanted to subscribe but simply forgot, so always share this brief reminder!

Examples of YouTube channel trailers

Creating a trailer from scratch can be tricky, so it's good to remember some examples. Use the following to get inspired!

1 - Rachel How: "How I became a UI/UX designer in 3 months".

What makes this trailer good:

• The first 10 seconds draw you in.
• Rachel clearly expresses her expertise on YouTube (UI/UX design).
• Personal history (and triumph) makes Rachel an expert.
• It's a bit long, but so is on the way to a better career. Rachel uses the extra minutes to talk to viewers about a deeply emotional topic.

2 - Ben Johnson: "A channel for creators".

What makes this trailer good:

• It's only a minute.
• Within seconds you will understand what the channel is about.
• Ben proves his expertise with the role of his craft.
• Ben shares his goal on YouTube: To become a resource for other creators.

3 Hey Nadine: "Subscribe for travel and adventure tips."

What makes this trailer good:

• Within seconds you know it's a travel channel.
• Nadine proves her expertise with an expert account of her journey.
• She shares what's in it for you: learning how to travel smarter and save money.

YouTube trailers: short frequently asked questions

Need more details? Here are some answers to more questions about channel trailers.

Can a recommended YouTube video be a channel trailer?

Featured videos and channel trailers are two different things on YouTube. Recommended videos are shown to current subscribers, while channel trailers are shown to people who don't yet subscribe. So for now, the recommended video I can't become a channel herald.

Can I use my most popular video as a channel trailer?

Yes, but it is better to use the video that generally attracts the most subscribers. You can find this information in YouTube Studio.

1. go to YouTube Studio and click Analytics.

2. click See more.

3. on the Content tab, filter by Subscribers gained.

4 The video getting the most subscribers is at the top of the list. For better results, adjust the period (in the upper right corner) to at least 90 days.

How do I add a trailer to my YouTube channel?

1. go to YouTube Studio and click Customizing.

2. on the Layout tab, click Add , to select a movie for the trailer. Click Publish (upper right corner) to save the changes.