Designing memes and creating memes that go viral

Designing memes and creating memes that go viral

It's no secret that humor is a very effective tool for persuading people. It's also safe to say that memes go beyond their humor, especially when it comes to marketing. However, a meme design that is effective, humorous and has its own viral edge is difficult to create. If you try to create a meme that is only appropriate for a small group of people, it may not be as widely shared as an image that has more universal appeal. Both designers and marketers need to consider many things when coming up with an effective meme design.

The word "meme" was first used by evolutionary biologist Richard Dawkins in 1976. Ccombining the Greek word mimem - translated as "imitation" - and gene. According to Dawkins' definition, memes are cultural ideas that spread and repeat in society. Add the Internet and an evolving sense of humor, and you get an Internet meme. The Internet meme is a vessel of communication, a sign of the comedic spirit of the times and a tool for channeling the inherent anxieties of youth.

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Meme design, mass and audience!

Memes have great power to influence the way people think and act. A meme that disregards its audience or chooses shock value can have the opposite effect and be difficult to reverse. A meme that is offensive, irrelevant or outdated can quickly lead to several facepalms.

In general, a good meme succeeds when it is simple, funny and appeals to a large audience.

For example, the following memes in this article will focus exclusively on excerpts from Slim Jim's Page on Instagram. What has led to their immense popularity is their authentic approach to applying proper meme culture etiquette.

create viral memes

With that in mind, meme design should keep your buyers' personalities at the center of the brainstorming process. Sure, jumping on every viral meme trend may seem like an opportunity you shouldn't miss. However, it may be in your brand's best interest to think about the types of media your potential customers and watchers typically use.

Simplified Tip: A good place to start designing memes would be the interests and problems of your audience, where you can find common ground for humor.

Understanding the psychology behind viral meme design.

Those that were most successful or contained the most derivative content were those that provoked strong emotions.

create viral content

When considered in the context of memes, high-arousal emotions can range from strong agreement and laughter to disagreement and anger. For example, a college student may like a meme that mocks his rivalry with his school, but may be angry at a meme that makes fun of a particular aspect of his school. Both have the potential to cause you to interact with them as a user. By sharing them, commenting or responding with a meme of his own, he shares your brand's content, which remains a common goal across the marketing industry.

A meme project that doesn't forget relevance and relatability.

A good meme that can become viral is created with time and place in mind.

That is, the meme "(its relevance to current events, its relationship to existing successful memes, and the interests and values of the people using the spaces in which the meme is released)" affect "people's propensity to become infected by it." (https:// ://www.researchgate.net/publication/283968435_Online_memes_affinities_and_cultural_production)."  Thus, related content that is relevant will always come out on top, especially in terms of content virality.

That is, the meme's "relevance to current events, its connection to existing successful memes, and the interests and values of the people using the spaces in which the meme is released" all affect "people's propensity to become infected by it."

This way, related content that is relevant will always come out on top, especially in terms of content virality.

Related: Brand advertising design tips to help you stand out

Social validation and viral memes.

A successful meme will always make the viewer feel socially validated. Social validation can be defined as "the tendency of individuals to look at others to see what others are doing to determine whether behavior is normative and appropriate."

A good meme will use social validation to create a sense of collective identity.

Take, for example, a meme depicting someone feeling unconscious during an exam. Someone who sees this meme may feel relieved. Maybe it's because they're not the only one at their school who finds exams extremely difficult. Even though everyone may seem to enjoy the exam when they see this meme being liked and promoted. They feel a sense of collective identity and frustration when people are riding in the same boat. He also realizes that he is not the only one - he shares his experiences.

Seal the deal with humor and authenticity!

viral meme

Your main goal, when you decide to design a meme that you also want to become a viral hit, should be the right sense of humor. A good meme is first hilarious and then a marketing tool.

Logically, the more people can understand, appreciate and relate to the humor of a meme, the more popular it will be. A tried and tested way to do this is to do good research, stay on top of current trends and memes. And choose a topic that you and the broadest audience can identify with.

Where is the authenticity?

No, you can't generate a viral trend every time you post, and that shouldn't be the standard either. By authenticity, we mean that the content you share on social media should represent you as accurately as possible.

Instagram style has changed considerably over the past decade. And highly curated images, with lots of polishing and filters, just don't work anymore. Production is no longer cool. Most brands use a raw format when telling their story online. With this change, we've also noticed that some of the biggest brands are occasionally turning to memes on social media. This gives them a competitive edge and gets their message out to a wider audience.

Simplified Tip: Gather relevant material for your meme, it can be a popular meme format or an old meme that everyone knows. The content should be short and simple. Also make sure you find the right expression to convey what you are trying to say.

In conclusion, we would like to tell our readers that not all memes need to cause a salvo of laughter. However, you can still use them in your feed, accounts and other social media with which you communicate and socialize. Sometimes the wildest things become the most popular memes. And that's what's so fascinating about the whole meme culture.


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