With the arrival of October, the scariest time of the year has officially begun.

This means that marketers and brands need to start casting spells of spice again and enchant social media users with their creative and amazing Halloween marketing campaigns.

To help inspire you to create catchy social media posts for Halloween - and maybe even a more elaborate campaign, we'll show you some ingenious Halloween marketing ideas that companies have come up with so far.

Let's dive into

3 Halloween social media post ideas that never fail to impress

Examples of imaginative social media campaigns for Halloween

Over the past few days, creepy zombies, skeletons, witches and other terrifying creatures have taken over more and more companies' social media accounts.

As a result, the competition to impress social media users with an imaginative Halloween marketing campaign intensifies by the day.

As expected, some of the most well-known and popular brands have invested a large budget in their Halloween marketing campaigns, coming up with a number of original and interactive concepts (which we will present later).

However, while all of these activities are eye-catching and interesting to analyze, it is safe to say that effective Halloween marketing campaigns can also be carried out on a low budget.

From the admired Halloween campaigns of past years, it is clear that films that rely heavily on storytelling are the most successful and evocative type of content of all time.

To discover catchy Halloween campaign ideas that can help boost your company's sales this quarter, keep reading for the tricks and treats we've prepared for you ahead!

1. create a series of Halloween-themed videos tailored to your brand's niche

Along with candy and costumes, the makeup industry is one of the sectors most affected by the arrival of the Halloween season. In a positive way, of course.

With this holiday, makeup companies can expand their regular social media routines, using more creative concepts in their visuals.

For its Halloween social media campaign, for example, London-based makeup brand Revolution used a series of short videos showing makeup tutorials for various Halloween looks.

Embracing multiple vibes and using multiple flavors - from sweet to scary - the brand had something in store for different personality types, which, judging by the commitment, turned out to be a very smart move.

While the videos were indeed brand-focused, they were not sales-oriented, but rather had an inspirational intent.

Given today's overstretched brands and the urgent challenge of finding a unique selling proposition, creating content that goes beyond generating sales, that encourages deeper connections, is one of the most effective ways of doing social media marketing these days.

This is a key conclusion that applies not only to the makeup industry, but to any brand that wants to improve its social media strategy and create some engaging posts for Halloween.

And while we're at it, as a quick reminder - these days, short-form video is the new trend in social media, so incorporating it into the creation of a social media strategy for Halloween will be a big win.

2. organize a giveaway

While larger brands typically have expanded budgets for marketing ventures such as social media campaigns for Halloween, smaller companies can also increase their sales during this holiday, even with minimal effort and resources.

This is especially applicable to companies that are in the Halloween-related business, such as candy, costumes or whatever.

Since giveaways are every social media fan's favorite type of post, attracting a fair number of eyeballs and increased interest in a particular business, Halloween is one of the best times to introduce your brand to a group of hungry treats.

Ideas and examples of Halloween posts on social media Hersheys halloween post

Even though this may sound a bit too regular - especially compared to brands that have a full-on Halloween-mode approach, remember that giveaways are a pretty effective marketing tactic used by even some of the most well-known brands.

Take, for example, the case of Hershey's.

While Halloween is clearly not an attention-grabbing moment for the company (surprisingly, given its industry), the brand still didn't let the holiday pass unnoticed and surprised its Instagram followers with an appetizing giveaway.

With other well-known brands, such as M&M, following the same pattern, it becomes obvious what heavy Halloween giveaways tend to get.

Unfortunately, by not pursuing trends-especially if your competitors are-you risk falling behind and missing a great opportunity for exposure.

#functions Enter the contest for a chance to win M&M'S®, SNICKERS®, SKITTLES® and TWIX® candies for anyone who visits the site https://t.co/ABcwMhseAI and make sure your Halloween candy bowl is never empty this year. pic.twitter.com/RvihPHggIK

- M&M'S (@mmschocolate) September 26, 2022

3. use creative and entertaining user-generated content

As younger generations are constantly inventing new trends and online habits, the social media scene continues to change and evolve.

With TikTok as the new governing platform, precisely because of the perceived greater authenticity of the content, there is no better evidence of how much today's social media users crave humanized connections and unfiltered experiences.

Fortunately for brands doing social media marketing these days, one of the easiest ways to satisfy customers' need for authenticity is to turn to user-generated content, which acts as a signal of trust and increases the level of credibility. What's more, it's incredibly cost-effective.

Therefore, if you are lacking inspiration for your Halloween social media posts, you can always rely on the help and implication of your community.

To underscore the effectiveness of user-generated content as content for Halloween posts, below is an example of the incredible engagement ASOS has gained from one UGC-based Halloween-themed video. It's simply amazing.

With Halloween approaching, brands in a wide range of industries, from candy to makeup to travel and more, have begun to get into the Halloween spirit by introducing the scariest characters of all time on their channels.

While several Halloween social media campaign ideas are worth discussing, we decided to analyze a number of three that have shown the most creative input so far.

Burger King

Any fan of social media has surely seen at some point - or at least heard - about Burger King's unique approach to marketing.

Being one of those companies that is not afraid to go big, Burger King is one of the boldest and most innovative brands in today's social media world.

Known as one of the top players in the social media campaign competition for Halloween, Burger King has risen to the expectations of its fans and amazed them time and again with its creativity.

Putting on its spooky hat once again for this year's holiday, Burger King has just launched its #HomeOfTheGhosts Halloween marketing campaign, which goes beyond social media.

Starting with a teaser - as all imaginative campaigns usually do - Burger King first shared a hint of what this year's campaign might be about on its Instagram account.

For Halloween this year, Burger King has developed a creative app that allows foodies to - guess what - scan houses for ghosts. 😱

It is believed that each download of the app, and thus joining the brand's Halloween story - in addition to the fun it will entail - will be rewarded with an exclusive Ghost Pepper Whopper for two.

As for social media participation in this Halloween campaign, Burger King decided to spread the word about its new Halloween initiative with a mysterious yet funny video posted on its Instagram and Twitter accounts.

Skittles

For a brand like Skittles, Halloween is one of the sweetest holidays of the year - both literally and figuratively - given the impact and sales growth it likely generates.

Compared to other brands, when it comes to its Halloween marketing campaigns, Skittles is a rather unique brand.

It all started a few years ago with a campaign announcing a Halloween limited-edition product consisting of a package of Skittles containing five new sour flavors - all thematically named.

Since then, Skittles has come out with a new iteration of its aforementioned concept on Halloween.

While last year's spooky character used as the main character was a zombie, this year's edition features screamers and inventive new names for the brand's signature Halloween flavors.

To announce this year's release of the Halloween edition, Skittles used a conceptual Instagram Reel, which can be found below.

Airbnb

While Airbnb is one of the most well-known brands in the lodging industry, it owes its incredible success to its ability to stay true to its core mission - to bring enchanting stories and experiences to its customers.

As such, the company's marketing initiatives are equally aimed at aligning their trajectory with the brand promise. This year, Airbnb partnered with Disney to create its spooky story, which centers around the release of a Halloween-themed movie that will premiere on Disney on October 31 - Hocus Pocus 2.

By offering access to an authentically decorated venue with Hocus Pocus 2, Airbnb manages to attract its followers and customers to a legitimate and engaging Halloween story.

How cool, right?

The main channels that Airbnb focused on during this Halloween social media campaign were those on which the youngest audience sits - Instagram and (surprisingly or not) TikTok.

The @airbnb sanderson sisters are waiting for their next soul - or, um-guest. will it be you? #hocuspocus2 #airbnb ♬ original audio - airbnb

Final thoughts

Hopefully, the Halloween marketing campaigns presented have offered enough insights and inspiration for you to prepare your Halloween social media posts and delight your Halloween lovers.

Ideas and examples of Halloween posts on social media