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Email marketing scams: how to avoid fraudulent practices

Email marketing scams: how to avoid fraudulent practices

Email marketing is one of the most effective forms of promotion in the digital age, however, as time goes by, more and more scams appear, which do not nail the good reputation of this medium at all. In today's article, we will present the most common email marketing scams and how to avoid them.

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1. false headlines or news topics

The most common email marketing scam is a false headline or subject line. Receiving an email with a headline suggesting that it is a message from a bank, and upon opening it is a loan offer from an unknown company, recipients feel not only discouraged, but also angry. To avoid such situations, it's a good idea to encourage users to subscribe to your newsletter, inform them that you only send important emails, and make it clear what information a particular email contains, thus increasing trust and brand authority.

2 Unfair subscription terms and conditions

The second scam you may encounter in e-mail marketing is unfair subscription terms. This involves vaguely defined or hidden information that will prove to be detrimental to the recipient after subscription. It's always a good idea to inform users exactly what they will receive and for what, and give them the option to easily unsubscribe from the newsletter whenever they want.

3. false shippers

The third scam is a fake email sender. Receiving an email from an unfamiliar company or with a company name that does not exist at all not only loses trust in the company, but can also put you at risk of, for example, downloading a virus or phishing. It is always a good idea to make sure that the email was sent by an authentic company or person, and to inform users of the company's name and logo to avoid confusion.

4. unfair forms of payment

The fourth scam is fraudulent information about the form of payment. Recipients should have sufficient knowledge about payments before making a purchase to ensure that they do not fall victim to fraud. It is a good idea to inform about possible forms of payment and the protection the company provides.

5. promotion of unknown brands

The fifth scam is the promotion of unknown brands. The Internet is teeming with advertisements for brands that none of us know. You can encounter online stores that offer products that do not exist or are of low quality. It's always worth checking the origin of the brands we use by reading other users' reviews, as well as what guarantees the company gives us.

6. sudden and unpredictable changes in the terms of subscription

The sixth, but not the last, email marketing scam is the introduction of sudden and unpredictable changes to subscription terms. An example is the introduction of fees for using an email account that were not mentioned in the initial terms and conditions. It is always worthwhile to ensure clarity of information, and to inform users by email of changes made, as well as to give them the opportunity to cancel the service.


Oszustwa w e-mail marketingu to temat, który zawsze będzie budził wiele emocji i kontrowersji. Warto jednak dbać o czystość tego medium, unikając nieuczciwych praktyk na każdym etapie kontaktu z użytkownikami, stosując się do dobrych praktyk rynkowych i podnosząc jakość oferowanych usług.

Frequently asked questions

Q: What should I do if I receive an email that is suspicious?
A: Do not open such emails, but delete them immediately without confirming your subscription or updating your data.

Q: How do I check if an email is from an authentic company?
A: Check that the sender's address matches the company's address, and that the company provides specific information and a logo in the email.

Q: Is it complicated to unsubscribe from the newsletter?
A: No, it's usually very easy to unsubscribe from a newsletter, in most cases just by clicking on the "unsubscribe me" button.

Q: How do I check if a company is reliable?
A: This can be done by checking reviews on online forums, reviews or comments from other users, and also checking if the company cites any certifications or awards.


Fraudulent email marketing is a topic that should be taken very seriously and realize that unfair practices can affect any Internet user. That's why it's a good idea to follow good market practices and inform users about subscription policies and the protection of their data. This will create trust and a positive reputation for the company, which will translate into loyal customers and reach new audiences.

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