Using the basics of psychology to create effective calls to action simplified

Using the basics of psychology to create effective calls to action: a simplified call to action!

Call-to-action buttons drive users to action. Wondering about the most effective ways to motivate your customer? Look no further, because you've arrived at the closest psychological guide available.

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Yes, you can apply basic principles of psychology to convince customers to click the call-to-action button. And no, these methods are not tricky in any way and have been used in the industry for years.

The person developing the call to action and thinking about what should be there needs to understand that your company's site is simultaneously competing with billions of other sites. So the need for calls to action to stand out and be compelling is quite high.

Here are some ways to motivate your audience with an effective call to action that gets the job done!

Related: 7 tips on how to write killer Google ad descriptions (free AI tool inside!)

Use of repetition.

The human brain automatically scans material for themes and patterns that can help it process and understand information faster. Take advantage of the brain's propensity to look for repetition and use repeated phrases to prepare the user for a call to action.

For example, if you want more people to sign up for your newsletter, place phrases such as "save money" throughout the page. Use this phrase in the headline, content and last call-to-action button. By the time the user reaches the call to action button, his brain has already correlated the "click to subscribe" action with the save money.

SEO letter tiles - repetition - optimize your call to action

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Using targeted SEO keywords.

If you are not sure which recurring phrase will be effective, use a targeted SEO keyword. This provides the user with a seamless search experience from start to finish. He types the keyword into the search engine, then recognizes it in the ad text or meta description, and then sees it again when he clicks on your site. By the time he gets to the call to action containing the same keyword, his brain will begin to associate your site with the phrase he initially searched for, and he won't hesitate to click the button.

Creating a sense of urgency.

Have you noticed how Black Friday, end-of-season sales and Christmas sales have an urgent sense of timing?

The deadline is suggested to make the customer feel that they may miss it save money if they do not make purchases during the sale.

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Illustration of a sales tag for a call to action

You can improve conversions by creating the same sense of urgency. Also known as deficit marketingThis technique uses phrases such as "last chance," "offer expires" or "soon."

Exclusivity is another powerful motivator. Nothing seems more exclusive than being one of the first insiders, especially if you can give the user bragging rights.

Focus on what or how the customer will benefit from it.

Psychologically, users are not interested in bells and whistles. They are interested in Like These bells and whistles help them solve problems. Consider how your product saves time, money or hassle for the user, and then include that value in the call to action.

Simplified Tip: A call-to-action button that says "never be late again" has more impact than a button that says "download our time management app."

Formulate a call to action to focus on results, and you'll see more clicks right away.

Sample call to action - window shopping

How to minimize the risk?

The certainty that the product screams when it comes to a "money-back guarantee" is immeasurable. Commonly known as minimizing risk. This reduces the user's fear and hesitation during the buying process and encourages them to buy or sign.

While you're at it, don't forget the power of the word "free." It can be one of the most powerful and persuasive words in the English language to help you get more clicks.

Remember, the lower the risk, the more likely the user will click on the call to action. Telling them that something is free eliminates the financial risk in their mind.

Related: 10 YouTube description examples: Free tools + tips inside!

Make sure to keep things simple.

A good practice is to supplement the main call to action with a second one. E.g.: following your company on social media after purchasing a product. However, it is not a good practice if the main call to action is followed by several more calls to action.

The more options you give the user, the less likely they are to choose one. This phenomenon is called decision-making paralysisand preventing these visitors can help you get higher conversion.

Make sure that your basic call to action is immediately visible and understandable. Then see if other elements on the page can distract visitors from that call to action. If you're giving the visitor several other calls to action to click on, that's probably too much.

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