What the handle means on Instagram

What does the handle mean on Instagram?

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When creating a profile on Instagram, you will need to create your own handle on Instagram. But what is a handle and how does it work? Most people use it every day without thinking about what it's all about. In this article, we will explain what it is used for and how to develop the perfect Instagram handle for your needs.

What does the handle mean on Instagram?

What is a handle on Instagram?

You are probably familiar with the term "username". The handle on Instagram is the same thing, or at least it has the same principle. It is unique to you, your account and, hopefully, your personality.

A handle on Instagram is something like a phone number. It's a unique link to your profile on Instagram. You are the only person with this particular handle. If someone wants to find your profile and follow you directly, all you have to do is give them your nickname.


Basically, this is your web address on Instagram, which acts like a phone number, but instead of calling, you can use the chat on Instagram and other features to communicate with users.

Creating your handle

When creating a new profile on Instagram, you will need to provide a unique handle or address so others can see it.

This is an essential step when creating a profile, and it can be almost anything you want it to be, as long as it hasn't already been done. Of course, If an inactive account uses the handle you want, there are ways to do that, too. You can use your real name, a nickname or something that reflects your online personality or company.

Unlike Facebook, Instagram users don't usually choose their first name as their username. Instead, most users prefer to use a variation of their name, something creative that reflects their content or personality, or even their activities.

What is your handle used for?

When someone wants to look at your profile, send you a watch request or send you a message, they can use the magnifying glass icon to search for your handle to quickly locate your account.

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Instagram handle for businesses

If you are a business owner, it is very important that your handle on Instagram is as close to your company name as possible. Running a business on Instagram is easy and beneficial because you can reach a huge audience using hashtags.

For example, if you own a car dealership, your handle on Instagram should probably be the name of your dealership. If the handle is already taken, try changing it without changing the meaning, such as adding auto or car dealership after the name. Once you've come up with a name that represents your business in the right way, you'll need to use the right hashtags to reach your target audience.

You can add underscores or numbers, but be mindful of how users write. Too many special characters can make it difficult for potential observers to find your account.

Instagram handle for personal use

The handle is not so important when creating a profile on Instagram for personal use. You can use your alter ego, your cat's name or anything else that comes to mind; there are no restrictions.


However, if you want to become an influencer, you can come up with something catchy or something that will define your future work. The handle is important because it alone can attract new observers. If you choose the wrong handle, people may ignore you completely.

Creating tips on how to use Instagram

If you want to use your profile on Instagram, you need to consider many things. You need to find a handle that relates to as many people as possible, while also being unique and memorable.

If you're hitting a wall trying to come up with a catchy handle, there are several ways that can help you find the perfect address for your needs.

Tip 1 - Keep it simple

A handle on Instagram has a 30-character limit, so you need to summarize everything you offer into a precise, catchy and accessible name. The best handles say a little about your account, but are simple to use and easily accessible. For example, if you're a woman who's nuts about cats, try CrazyCatLady (this one's probably busy, but you get the point).

This is often easier said than done. If this is the case with your handle, try doing keyword research first.

Tip 2 - Keyword research

Look for keywords used by your competitors and search for them on Instagram. Use the profiles with the most followers as an example and try to combine the keyword with your name or company name.

Strong keywords are usually already taken, which means you'll probably have to go through a process of trial and error before you find one that's available.

Tip 3 - User name generators

After doing some keyword research and failing to find them, a username generator may be the solution you need.

Many such services can be found for free on Google. Most of them will ask you to enter a few keywords and other information to find an available handle. Here is an example created by Username generator.


Changing the handle on Instagram

Assuming you have already selected your handle on Instagram, you can update it if you wish. Keep in mind that changing this information will also change how others will have to search for your account.

To change your name on Instagram:

  1. Open the Instagram app and tap the profile icon in the bottom right corner
  2. Tap the "Edit Profile" option, which is located just below your profile picture
  3. Tap "User name"
  4. Make the changes you want
  5. Tap "Done" in the upper right corner

Frequently Asked Questions

If we haven't already covered everything you wanted to know, keep reading for answers to more questions about handles on Instagram.

Can I use special characters in my handle on Instagram?

Absolutely! Instagram offers its users quite a lot of flexibility in customizing handles. In addition to letters and numbers, you can also use dots and underscores. Using special characters is especially beneficial for users who want a handle that is already occupied by another user.

Last words

Creating a unique handle on Instagram can define your success on this social platform. It's a small but crucial step towards building a large number of followers, so take your time and try to combine keywords that define your services or type of content.

Choosing a handle can be a bit tricky, so just take your time and take your time.

Good luck!

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