5 social media platforms that had a good year in 2022

5 social media platforms that had a good 2022

Secrets of LinkedIn - How to Harness the Potential of Your Profile 1

Secrets of LinkedIn - How to Build a Personal Brand

Learn the strategies that will transform your profile into a powerful networking tool on LinkedIn.

Using social media is a great way to spend your free time. It's an amazing distraction if you're a consumer, and can even lead to a career and income if you're a creator.

Existing apps are constantly fighting for users' attention among themselves and all the newcomers who come on the block. Without trusting the numbers alone, let's see which social media platforms had a good year in 2022.

1. Mastodont


Mastodon gained popularity after the Musk-Twitter will-they-won't-they saga unfolded. Suddenly, Twitter's future became less secure, so users looked for suitable alternatives, and Mastodon was leading the way.

Outgoing Twitter users wanted to try it out and found it worth staying. The platform is a decentralized social network. It does not provide access to a single site, but to a series of federated instances, networks of users and separate communities that can interact with each other.

Mastodon has some unique advantages - no recommendation algorithms, no ads, not-for-profit and says it puts users above all else. The social media platform's traffic and user base have skyrocketed in 2022. Time will tell if Mastodon will maintain its impressive numbers or not.

Download: Mastodont for iOS | Android (Free)

2. To be true

To be true

BeReal is a fairly new player on the social media platform since it was founded in 2019, but it's growing fast. When you download the app, it asks you to show what you do each day at a different time. This way you can't stage your activities, but you are surprised and have no choice but to "be real." Don't worry, though - you can get BeReal back.

BeReal simultaneously takes a selfie and a photo from the main camera to avoid staging. Each user has two minutes to take and share a photo showing their activity. When you and your friends post, you can respond to and comment on other people's authentic posts. Because this is such a short period of time that applies to each user, you should expect BeReal to crash from time to time.

People have certainly fallen in love with the idea of the app, and its user base has grown exponentially in 2022. Users also don't stop at sharing on the platform itself, but also share their BeReals on other social media apps, such as Instagram and Spruce. The app has become such a hit that both Snapchat and Instagram are introducing similar features on their platforms to encourage users to return to them.

Download: BeReal for iOS | Android (Free)

3. ICT Tok

tiktok on phone screen

TikTok is the place to find short content, whether you are a creator or a consumer. It is a very user-friendly application that can consume many hours, even if you don't realize it.

Since it arrived on the scene, the social networking app has been steadily growing - and 2022 is no exception. The platform's user base has grown, and the app's popularity is only increasing. Although TikTok is similar to Instagram Reels and YouTube Shorts, remains a leader among user preferences.

TikTok isn't slowing down, as you can find every meme, trend and just about anything there.

Download: TikTok for iOS | Android (Free)

4. Pinterest


Pinterest has been around for a long time and has always been something you use in the background. Looking for inspiration for a tattoo design? Try Pinterest. Trying to freshen up your home? Look for ideas on Pinterest. Are you doing an event? Create a theme using Pinterest. Inspiration for an outfit? Ideas for hairstyle, makeup and nails? Just go to Pinterest.

Although it seems that most people use it, it was not one of the most discussed applications. However, a study conducted in 2021 by Pew research found that Pinterest was the fourth most popular social network in the US in 2021. It is expected to maintain its popularity in 2022, as it boasts an increased number of active users, with 445 million monthly active users worldwide in the third quarter of 2022, according to the statistics.

While it's not an app you can waste hours on, like TikTok, and there may be better alternatives to Pinterest, don't discount it just yet. Many Internet users are turning to it and presenting their findings on other platforms, prompting other users to do the same as a chain reaction. So 2022 has been a good year for Pinterest, and it only seems to be growing.

Download: Pinterest for iOS | Android (Free)

5. Instagram

Instagram on your phone screen

Instagram has always been at the top of almost all lists related to social media apps. It boasts an astonishing two billion active users worldwide, a number that is expected to grow over time.

And is it really that surprising? Instagram has managed to overtake Snapchat with its Stories feature, and is now vying for attention with TikTok with its Reel feature. And while it can't compete yet, it's certainly doing well.

Sure, most of the time people spend time browsing a social media platform because they see it as a backup platform for sharing content originally created for other venues. But it still counts.

For example, it's more common than usual to see TikToks and BeReals republished on Instagram instead of the originally created Reels. However, this still means that users are choosing to switch to Instagram and post things - this keeps users. Instagram is still one of the most used apps and has had a pretty good year, fighting for attention.

Download: Instagram for iOS | Android (Free)

Is there even a "best" and does it matter?

Looking at all those lists comparing the best social media platforms, you wonder if such a thing can exist at all. After all, all the comparisons are based on completely different metrics. So how can it be a fair comparison?

Sure, some apps tend to float around the same top spots regardless of the rubric, but that doesn't automatically make them the best. For example, you may find Facebook as a staple in almost every ranking of the best social media platforms available, but is Facebook one of the best?

Most people don't use Facebook, not really. So don't be fooled by online rankings, but use what you feel like, and look out for new and developing applications.

Similar Posts